Event marketing

Integrated marketing solutions
 
Funds World China 2005 presents you with a unique opportunity to strengthen branding and relationships with the major Chinese and global corporations. 
 
The Funds World China team has the knowledge and understanding to develop and implement integrated and comprehensive global marketing campaigns designed to identify and deliver all elements of the value chain.  We work closely with sponsors and exhibitors, actively targeting their established and potential client base to ensure that we deliver the audience that they want.
 
Highly flexible and dynamic combinations of branding opportunities exist for sponsor and partners - before, during and after the event.  Your name will be in front of tens of thousands of professionals, guaranteeing enhanced reputation, profile and awareness amongst your target markets.
 
- Advertisements in Trade Publications
Working closely with industry publications and media partners, advertising and editorial campaigns will be strategically positioned throughout the year for maximum impact. 
 
- Internet Marketing
 
Funds World portal www.fundsmanagementworld.com 
 
In 2001, Terrapinn launched a full information portal dealing in both hedge funds and mutual funds worldwide. The site which now gets over 18,000 hits per month features regular news, features and interviews as well as other valuable resources for the investment community including a job section, bulletin board and glossary.

As well as Funds World China 2005 event information website www.fundsmanagementworld.com/2005/fwc_CN.  The site will feature news, feature articles, polls, a discussion board, a job network and an industry directory. Links from key industry sites will generate traffic onto our site.

We invite you to link your website with ours for a wider, more complete reach. Selected clients are emailed updates on the event.

The site focuses on alternative investments in emerging markets, and is an invaluable resource for all investment professionals serious about increasing their knowledge base and contacts.

- Direct Mail

We send out 3 different mailing pieces between now and the conference, including two main brochures (a pre-mailer and conference brochures) and a brand flier, which are sent to corporate users in vertical industries. Terrapinn has a fully relational database allowing careful targeting of key prospects.

- Industry associations

We will work closely with relevant organisations to publicise this event including the Alternative Investment Management Association AIMA.

- Fax and email marketing campaigns

Printed newsletters and fax/ e-mail marketing campaigns will be systematically rolled out to create awareness and driving businesses to the website, increasing to become weekly and then daily as the event approaches.  

- Telemarketing 
 
A dedicated team of account managers will contact key target delegates to secure their attendance.

For more information, please contact:

Rani Kuppusamy
Marketing Manager
Tel: +65 6322 2721
Email: rani.kuppusamy@terrapinn.com